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General Motors Chairman and CEO Dan Akerson kicks-off the Chevrolet Centennial celebration at the North American International Auto Show on Monday, January 10, 2011 in Detroit, Michigan. Chevrolet - the world’s fourth-largest automotive brand - was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant. (Photo by Steve Fecht for Chevrolet)